Our Story
To make authentic Indian handmade art accessible to the world — and to ensure every artist who creates it is seen, valued, and fairly paid.
A world where India's living art traditions are celebrated globally, the artists who carry them forward are economically empowered, and every home can hold a piece of this extraordinary heritage.
The Founders
We are Piyush and Mugdha — a husband-and-wife duo who spent the better part of two decades serving in the Indian Army. Our postings took us across the length and breadth of this country — and everywhere we went, we found extraordinary artists and extraordinary art.
In every place we lived, we encountered breathtaking art. Madhubani paintings in Bihar. Tanjore gold-leaf works in Tamil Nadu. Warli murals in Maharashtra. Pattachitra scrolls in Odisha. The artists we met were extraordinarily skilled — yet almost invisible to the wider world.
What struck us most was the absence of a single trustworthy place where someone could discover, commission, and receive authentic Indian handmade art. No middlemen who respected the artist. No platform that let the artist name their own price. No service that handled the complexity of getting a painting safely from a village in Bihar to a home in Singapore.
[Founders' own words to be inserted here — personal quote about why they started Brush Sutra]
Brush Sutra is that solution. We work with India's finest artists — on their terms, at their prices — and handle everything else: the commissions, the marketing, the compliance, the packaging, the shipping, and the care that every piece of original art deserves.
Every painting we commission is a small act of preservation. Of keeping alive the traditions that have been passed down through generations — and ensuring the artists who carry them forward are seen, valued, and fairly paid.
What We Believe
Every artist we work with sets their own price. We never negotiate down their worth, never undercut their value. If anything, we help them understand what their art is truly worth to the world.
Every painting commissioned through Brush Sutra is handmade — by a real artist, using traditional materials and methods. We do not deal in prints, reproductions, or mass-produced imitations.
You will always know who made your painting, where they are from, and what art form they practise. We believe the story behind a painting is as important as the painting itself.
Our Impact
India is home to some of the world's most extraordinary artistic traditions. And yet, for centuries, the artists who carry these traditions forward have been among the most economically vulnerable people in the country. Middlemen, low pricing, and lack of access to global markets have kept talented artists invisible to the buyers who would genuinely value their work.
Brush Sutra exists to change that. By working directly with artists, letting them set their own prices, and connecting them to clients across India and the world, we are building an economic model where artistic excellence is rewarded — not exploited.
Every commission placed through Brush Sutra puts money directly into an artist's hands. Every painting delivered to a home in Mumbai, London, or Singapore is a testament to the fact that authentic Indian art has a global audience — and that audience is growing.
[X artists partnered across Y states — update with real numbers before launch]
Our Commitments
Brush Sutra is built on a simple belief: that beautiful things should be created without harm. We are committed to working only with artists who use traditional, natural materials where possible — handmade paper, natural pigments, cotton canvas, and sustainable sourcing. We never work with mass-production studios or print-on-demand services.